glossy.co·Jun 5, 2026
Vêtir is working to integrate luxury brands into the AI era, focusing on enhancing clienteling experiences, while Macy's is testing AI shopping assistants in retail. The briefing also highlights insights from Launchmetrics CEO on the impact of large language models on fashion campaign data tracking.
Vêtir is working to integrate AI into luxury brands, focusing on enhancing clienteling and styling capabilities, which signals a significant shift towards personalized, tech-driven customer experiences in the luxury sector. For a professional in fashion tech and luxury brands, this presents an opportunity to explore partnerships or innovations that leverage AI for improved customer engagement and tailoring of luxury offerings.