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EXCLUSIVE: LVMH Partners With IFM Fashion School on Research Chair in Science and Creativity

wwd.com·Jul 13, 2026

LVMH has partnered with the Institut Français de la Mode to establish a research chair focused on the intersection of science and creativity, particularly in relation to artificial intelligence in fashion. The initiative aims to explore how technology can enhance creative processes without compromising the human aspect of design, emphasizing the importance of skilled designers in leveraging AI tools for innovation.

LVMH's partnership with the Institut Français de la Mode to create a research chair focusing on the intersection of science and creativity underscores the conglomerate's commitment to integrating AI into the luxury fashion sector. For someone tracking fashion tech and luxury brands, this collaboration highlights a strategic investment in AI's potential to enhance, rather than replace, human creativity, offering actionable insights for similar initiatives in luxury and sustainable fashion startups.

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