Kering's CEO Luca de Meo launched the CRAFT program to support emerging Chinese designers by fostering cultural dialogue between Europe and China, providing them with mentorship and resources across Italy, Paris, and Shanghai. The initiative aims to enhance Kering's credibility in the Chinese market, which remains vital for luxury brands, while also promoting local craftsmanship and innovation.
The most actionable insight for someone in your role is Kering's strategic initiative, CRAFT, which supports emerging Chinese designers by integrating them into the luxury fashion ecosystem through cross-cultural residencies. This program not only fosters innovation by blending Eastern and Western design influences but also strengthens Kering's market position in China—a crucial move given the increasing local consumer preference for domestic brands. Engaging with this initiative or similar programs could be a significant opportunity for fashion startups seeking to innovate and tap into the Chinese market.