Shared from twixb · practicalecommerce.com
Marketplaces offer a simple way to enter new markets, but for sustainable growth, direct international sales and local retail partnerships are more effective.
For expanding into new regions like Africa, while marketplaces offer a quick entry point, investing in direct international selling and forming local retail partnerships is crucial for sustainable long-term growth in ecommerce.
Powered by twixb
twixb tracks your favorite blogs and social media, filters by keywords, and delivers personalized key learnings — straight to your inbox.
Recent stories curated alongside this one.
Google's "preferred sources" feature allows users to designate websites as trusted sources in AI Overviews and AI Mode, potentially increasing the visibility and credibility of those sites. This feature is part of Google's ongoing efforts to personalize search results and enhance user trust in the information provided.
As artificial intelligence becomes integral to consumer shopping experiences, brands must adapt their marketing strategies to compete for visibility within AI-driven platforms, akin to winning shelf space in physical stores. This shift requires brands to educate AI systems to recommend their products, necessitating a reevaluation of marketing budgets across an increasingly fragmented digital landscape.
DHL eCommerce and the U.S. Postal Service (USPS) have formed a significant partnership, valued at over $10 billion, to enhance last-mile delivery services across the U.S. This collaboration allows DHL to leverage USPS's extensive delivery network, improving efficiency and reliability for eCommerce shipments while supporting both companies' operational goals.
Medline Canada has partnered with Mohawk Medbury, marking its first Prime vendor agreement in Canada, to enhance supply chain logistics for nine hospitals in Ontario. This collaboration aims to utilize Medline's U.S. expertise to improve inventory management and delivery efficiency in healthcare, ultimately supporting better patient care.
Eric Steckling, CEO of two direct-to-consumer brands—Brio and Ollie—discusses the challenges and opportunities of managing both, highlighting Brio's struggle with long-lasting products versus Ollie's success with consumables that encourage repeat purchases. He emphasizes the importance of customer feedback and adaptability in business strategy.
