Google's "preferred sources" feature allows users to designate websites as trusted sources in AI Overviews and AI Mode, potentially increasing the visibility and credibility of those sites. This feature is part of Google's ongoing efforts to personalize search results and enhance user trust in the information provided.
For someone focused on ecommerce and D2C, ensuring your website is designated as a "preferred source" on Google can significantly enhance visibility and trust among your audience. By encouraging your visitors to add your site as a preferred source, you can increase your site's prominence in AI-generated search results, potentially leading to more returning visitors and improved customer retention. Make this part of your strategy by integrating the preferred source link into your newsletters and website, accompanied by clear instructions for users.