🎥 New name, new strategy: Bettani Farms targets mozzarella market with ‘game changing’ plant-based casein
Bettani Farms, formerly Climax Foods, has rebranded and refocused its strategy on scalable cheese categories like mozzarella, leveraging its proprietary Caseed protein to target foodservice and B2B markets, aiming to replicate the success of oat milk in transforming consumer preferences.
Bettani Farms, formerly Climax Foods, is strategically focusing on the scalable mozzarella market, which constitutes 40% of the US cheese market, leveraging its proprietary Caseed protein that mimics dairy casein. This shift emphasizes foodservice channels and B2B partnerships with CPG companies, positioning Bettani Farms to capitalize on a significant market opportunity despite declining retail sales in plant-based cheese. Their approach mirrors the success of oat milk in coffee, aiming for wide adoption by offering superior taste and functionality.