Shared from twixb · glossy.co

Luxury Briefing: Kering’s brand-by-brand reset, from Gucci to McQueen

glossy.co·Apr 17, 2026

Kering's CEO Luca de Meo outlined a strategic reset for the company's brands, focusing on reducing products and stores while clarifying each brand's identity. Additionally, ShopMy is promoting personalized styling services, and Kendra Scott is restructuring its executive team.

Kering's strategic shift under CEO Luca de Meo emphasizes a streamlined approach by reducing product offerings and retail locations while clarifying each brand's unique identity. This approach could signal potential investment opportunities in luxury fashion brands focusing on quality and distinctiveness over quantity, aligning well with sustainable fashion trends.

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