Shared from twixb · ign.com

Xbox Will 'Try and Do More' Exclusives Once the 'Business is Healthy', Says Asha Sharma

ign.com·Jun 10, 2026

Xbox's future exclusivity strategy, as discussed by head Asha Sharma, will depend on the company's business health, with plans to initially introduce a few exclusive titles like Gears of War: E-Day and Clockwork Revolution while also releasing some first-party games on PlayStation. The approach to exclusivity will be evaluated on a case-by-case basis, leaving uncertainty about future decisions based on the success of these initial exclusives.

Xbox's approach to exclusivity is being evaluated on a case-by-case basis, with the current strategy to introduce one to two exclusive titles like "Gears of War: E-Day" and "Clockwork Revolution" while considering the overall health of the business. This could signal potential shifts in Xbox's exclusivity tactics based on the performance of these titles, which is crucial for stakeholders to monitor in order to anticipate future strategic directions in game publishing and platform development.

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