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- tubefilter.com
Top 5 Branded Videos of the Week: Who’s hungry?
This week's rundown of the most-watched branded YouTube videos highlights a diverse mix of content, including MrBeast's grocery store challenge, true crime narratives from Dr Insanity, and creative shorts featuring family moments, all showcasing various brand partnerships. The report emphasizes trends in sponsorships within the creator economy, illustrating how different brands engage with content creators on the platform.
- tubefilter.com
Tired of seeing ads on TikTok? That’ll be five bucks, please
TikTok is launching a subscription service called "TikTok Ad-Free" in the U.K., allowing users to access the platform without ads for £3.99/month. This move parallels YouTube Premium's ad-free feature, but TikTok's offering currently lacks additional perks, highlighting a trend towards paid subscriptions for ad-free experiences across social media platforms.
- tubefilter.com
Disney is doubling down on short-form–including creator partnerships
Disney's CEO, Josh D'Amaro, highlighted the success of the new short-form video feature "Verts" on Disney+, which has increased engagement with the company's intellectual properties and plans to further develop partnerships with content creators. This initiative aims to better connect with younger audiences, particularly Gen Z and Gen Alpha, by allowing more creative input from outside creators while promoting Disney's franchises across social platforms.
- liahaberman.substack.com
ICYMI: Instagram's Return to Long-Form Content (Yes, You Read That Right)
Instagram's VP of Product announced plans to enhance support for long-form content creators, indicating a shift towards integrating various content formats like podcasts and mini-dramas within the platform over the next 1-2 years. Additionally, TikTok is focusing on high-quality storytelling for content creators, while other platforms like YouTube and Pinterest are introducing new features and updates to engage users and creators.
- tubefilter.com
YouTube and Netflix are on track to land multi-game packages for the 2026 NFL season
YouTube and Netflix are set to acquire multi-game packages for the 2026 NFL season, splitting Monday night matchups that were previously held by ESPN. This move will enhance the streaming presence of both platforms in NFL broadcasting, alongside other services like Amazon Prime Video and Peacock.