Pinterest has introduced new AI-driven features in its Performance+ suite aimed at small and medium-sized businesses (SMBs), including a customer acquisition tool that enhances targeting and a one-click shopping integration for Shopify users. These updates are designed to help SMBs increase customer conversions and simplify ad campaign launches, as Pinterest seeks to expand its revenue and attract more advertisers.
Pinterest's new AI-powered Performance+ suite offers a customer acquisition feature and a one-click Shopify integration, enabling SMBs to efficiently target and convert new customers. By allowing advertisers to set higher values for new customers and automating user identification with similar traits, these updates have shown to increase new-customer conversions by 64%. Integrating these features into your marketing strategy could significantly enhance your customer acquisition and conversion rates, especially if you are leveraging Shopify.