Instagram is implementing a new policy that penalizes accounts that primarily repost unoriginal content by making them ineligible for algorithmic recommendations. This move aims to promote originality and discourage low-effort content aggregation, requiring significant transformation of reposted material to avoid penalties.
Instagram's policy update penalizes unoriginal content aggregators by excluding their posts from algorithmic recommendations, emphasizing the need for creators to produce significantly transformed and original content. For content creators and influencers, this means focusing on adding unique perspectives or creative edits to avoid deprecation and maintain visibility in Discover feeds, thereby enhancing monetization opportunities through increased engagement and audience growth.