Cetera Financial Group has launched Cetera Planning Partners, a new registered investment advisor combining Avantax Planning Partners and the Retirement Planning Group, designed to support over 100 advisors and manage approximately $19 billion in assets. This initiative aims to meet the growing demand for integrated financial planning services as the advisory landscape evolves.
Cetera Financial Group's creation of Cetera Planning Partners, a $19 billion employee-advisor RIA, highlights a strategic shift in the industry towards integrated financial planning, addressing the growing demand for comprehensive services that cover tax, estate, and retirement planning. This move could signal a valuable trend for investors and advisors to watch, as it reflects the industry's response to an aging advisor population and client needs for streamlined, comprehensive financial solutions.