Shared from twixb · liahaberman.substack.com

ICYMI: Gen Z's Going Back to 2016 to Crack the 2026 Instagram Algorithm

liahaberman.substack.com·May 1, 2026

The latest newsletter from Lia Haberman discusses how Gen Z is embracing 2016 trends to navigate the 2026 Instagram algorithm, highlighting the success of creator Alena Yuan who incorporates nostalgic editing styles into her content. Key updates include Instagram's crackdown on content aggregators, TikTok's launch of a BookTok bestseller list, and various platform innovations across social media.

To effectively leverage Instagram's evolving algorithm, consider implementing "old-time" editing effects reminiscent of 2016 YouTube, as creator Alena Yuan does. By blending nostalgic elements like sparkle effects and sound effects with contemporary Gen Z humor, you can create engaging content that resonates with both new and existing audiences. This approach not only captures attention but also enhances audience connection through a unique, recognizable style.

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