The Globe and Mail increased its newsroom size by over 10% in 2025, adding 30 roles to enhance coverage of business and relevant societal issues, according to editor-in-chief David Walmsley. He emphasized the importance of reflecting everyday life in news reporting to maintain subscriber engagement, as subscriptions now constitute about two-thirds of the newspaper's revenue.
For a professional tracking media business and subscription models, the key insight is that The Globe and Mail's focus on business and financial services coverage has proven to be the most effective in converting new subscribers. However, retaining these subscribers relies heavily on diverse content that reflects everyday life, such as sports, real estate, arts, and regional issues. This approach underscores the necessity of balancing high-converting topics with broader content to enhance subscriber retention and engagement, especially in a competitive digital landscape.