Google announced the release of Gemini 3.5 Flash at Google I/O, which is now available for various products and developers, but comes with a significant price increase compared to previous models. The new model features similar capabilities to its predecessors but supports a larger number of tokens, and Google is also introducing a new Interactions API in beta.
The release of Google's Gemini 3.5 Flash, now available to a wide audience, marks a significant price increase compared to previous models, reflecting a broader trend of rising costs across major AI labs like OpenAI and Anthropic. As a professional tracking AI tools and models, consider the implications of these pricing strategies on your budget for AI development and integration, especially if you're using Google's platforms or exploring alternatives like OpenAI's or Anthropic's offerings.