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‘This is fine’ creator says AI startup stole his art

techcrunch.com·May 3, 2026

The creator of the popular "This is fine" meme, KC Green, has accused the AI startup Artisan of using his art without permission in an advertisement campaign. Green expressed his frustration on social media, stating he is considering legal action against the company for what he describes as theft of his work.

The content highlights a growing concern in the AI industry regarding intellectual property and ethical use of creative works. An AI startup, Artisan, used a popular meme created by KC Green without permission for an ad campaign, underscoring the need for clearer regulations and ethical guidelines in AI-related content usage. This situation suggests that professionals in AI should prioritize developing frameworks to ensure ethical deployment of AI technologies that respect creators' rights.

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