Next '26 - when you don't have enterprise legacy, you build it. Google Cloud's playbook for winning agentic AI trust.
At Next '26, Google Cloud presented its strategy to establish itself as a neutral partner in enterprise AI governance, emphasizing the importance of an integrated platform to enhance trust and interoperability. By co-investing with customers and addressing foundational data and change management challenges, Google aims to differentiate itself from competitors like ServiceNow and Salesforce while demonstrating the practical benefits of its Gemini Enterprise platform through successful case studies from companies like Merck and Citi.
Google Cloud's strategy to gain enterprise trust in agentic AI involves co-investing in customer outcomes through a comprehensive full-stack approach, emphasizing interoperability and independent orchestration layers. This strategy, highlighted by co-developing projects with enterprises like Merck and Citi, aims to demonstrate tangible value and foster deep integrations, distinguishing Google Cloud from competitors like ServiceNow and Salesforce. For professionals tracking enterprise AI, this indicates a shift towards strategic partnerships that could influence vendor selection and governance framework decisions in agentic AI deployments.