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ferrari’s first electric car gets a strange new look with desgin by jony ive and marc newson

designboom.com·May 25, 2026

Ferrari has unveiled its first fully electric car, the Luce, in Rome, showcasing a striking design that includes a sedan-like profile, five seats, and rear-hinged doors, challenging traditional Ferrari aesthetics. The interior, designed by LoveFrom, features tactile controls and a focus on driver engagement, while the vehicle boasts impressive performance metrics, including a 0 to 100 km/h time of 2.5 seconds and a range of over 530 kilometers.

The most valuable insight for you, given your interests in design tools and product design, is the tactile intelligence brought to Ferrari's first fully electric car, the Luce, by LoveFrom. The focus on physical interfaces with knobs and toggles, crafted from metal, emphasizes a return to tactile feedback in product design, contrasting the trend toward screen-heavy controls in many EVs. This approach could inspire your own design projects by highlighting the importance of balancing digital interfaces with tangible, user-friendly elements to enhance user experience.

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