blog.youtube·Mar 16, 2026
Lyor Cohen, YouTube's Global Head of Music, discusses how YouTube equips artists with tools to transform viewers into dedicated fans.
For someone tracking the creator economy and YouTube, the key insight is that YouTube's focus on turning viewers into lifelong fans suggests a strategic emphasis on long-term audience engagement. This highlights an opportunity for creators to leverage YouTube's tools to build deeper, more sustainable relationships with their audience, which can enhance monetization efforts through loyal fanbases.