Shared from twixb · digitalcommerce360.com

Ecommerce Trends: Which type of online retailer is growing fastest in the 2020s?

digitalcommerce360.com·May 21, 2026

The 2026 edition of Digital Commerce 360's Top 1000 Report reveals that Consumer Brand Manufacturers (CBMs) and Web-Only Retailers are the fastest-growing online retailers, with CBMs achieving a 5-year compound annual growth rate of 9.3% and Web-Only Retailers at 9.2%. Despite a slowdown in growth in 2022, ecommerce sales rebounded in subsequent years, reaching $1.379 trillion in 2025.

Consumer Brand Manufacturers (CBMs) are currently the fastest-growing segment in ecommerce, with a five-year CAGR of 9.3% by 2025. For your ecommerce strategy, consider focusing on developing or partnering with CBMs, as they excel in direct-to-consumer sales and frequently utilize subscription models to enhance customer retention and revenue streams.

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