The 2026 edition of Digital Commerce 360's Top 1000 Report reveals that Consumer Brand Manufacturers (CBMs) and Web-Only Retailers are the fastest-growing online retailers, with CBMs achieving a 5-year compound annual growth rate of 9.3% and Web-Only Retailers at 9.2%. Despite a slowdown in growth in 2022, ecommerce sales rebounded in subsequent years, reaching $1.379 trillion in 2025.
Consumer Brand Manufacturers (CBMs) are currently the fastest-growing segment in ecommerce, with a five-year CAGR of 9.3% by 2025. For your ecommerce strategy, consider focusing on developing or partnering with CBMs, as they excel in direct-to-consumer sales and frequently utilize subscription models to enhance customer retention and revenue streams.