A recent survey indicates that while online shoppers are becoming more comfortable with the use of AI in retail, there remains a significant trust gap regarding how their personal data is collected and used. Retailers have an opportunity to improve customer trust and loyalty by enhancing transparency around data practices.
For ecommerce professionals focusing on D2C and tech-driven strategies, the notable insight from this article is the opportunity to differentiate by enhancing transparency about data use. Despite increased comfort with AI in shopping, a significant trust gap exists, with over 46% of shoppers unclear about how their data is used. Addressing this through clearer communication and policies could build trust and improve customer retention.