socialmediatoday.com·Mar 22, 2026
A study by Emplifi reveals that incorporating human speech and presence in Reels videos significantly boosts engagement and retention, with early human speech increasing 10-second retention by 25% and human presence improving initial retention by 10%.
To enhance engagement on Reels, it's crucial to incorporate human speech within the first three seconds, as it increases 10-second retention by almost 25% and boosts engagement rates by 5.6% over music-only content. Additionally, featuring a human face early in the video can improve retention by about 10% for short views, while seamless looping of micro-length videos can drive a significant increase in replay and engagement rates.