At Milan Design Week 2026, Samsung showcases a new vision of technology as a warm and meaningful part of human life, emphasizing emotional connections through its exhibition "Design is an Act of Love." The Samsung Design Open Lab invites visitors to explore the creative process behind technology, highlighting the importance of emotional intelligence and human imagination in shaping future tech experiences.
Samsung's approach at Milan Design Week 2026 highlights a transformative shift in design philosophy by integrating AI to enhance Emotional Intelligence and Human Imagination (AI × [EI + HI]). This innovation invites designers to rethink technology as a medium for emotional connection, creating environments where tech supports human rituals and amplifies everyday living. This perspective encourages exploring how design tools and systems can foster deeper human-tech interactions, making technology feel less like a tool and more like a partner in human experience.