practicalecommerce.com·Apr 7, 2026
Marketers in 2026 should focus on creating content that is easily discoverable through organic search and feeds similar to Google Discover, and can be effectively summarized and cited by generative AI platforms.
For someone focused on ecommerce and D2C, the key insight is to prioritize creating content that is optimized not only for traditional organic search but also for emerging platforms like Google Discover and generative AI tools, as these will increasingly influence customer discovery and engagement. This means ensuring your content is easily summarized and cited by AI, enhancing its reach and effectiveness in driving traffic and conversions.