The number of active sellers on Amazon has declined from 584,000 in January 2025 to 500,000 by March 2026, as many small- and mid-sized businesses struggle with rising costs due to tariffs and new fees imposed by Amazon, prompting them to reconsider pricing and supply chain strategies.
Amazon's recent changes, including a 3.5% fuel surcharge and adjustments to how seller earnings and advertising fees are managed, are creating financial strain for small- and mid-sized sellers. This highlights the importance of diversifying sales channels beyond Amazon to mitigate risks and maintain margins. As a professional in ecommerce, consider evaluating alternative marketplaces or direct-to-consumer strategies to offset potential impacts on profitability.