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DeepSeek’s steep V4-Pro price cut escalates AI pricing war

infoworld.com·May 25, 2026

Chinese AI startup DeepSeek has significantly reduced the price of its V4-Pro model by 75%, highlighting a trend of decreasing inference costs that challenges the premium pricing of competitors like OpenAI and Google. This aggressive pricing strategy could lead to substantial savings for enterprises, but CIOs must remain cautious about potential risks associated with using Chinese-origin AI models.

DeepSeek's 75% price cut on its V4-Pro model represents a significant shift in AI pricing dynamics, offering enterprises a cost-effective alternative to high-priced models from major players like OpenAI and Google. For a professional in enterprise AI, the key takeaway is that hosting DeepSeek locally or in a sovereign cloud can drastically reduce inference costs, making large-scale, always-on AI deployments economically viable. However, it's crucial to evaluate risks related to data sovereignty and regulatory compliance when considering adoption.

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