BRABUS has teamed up with DAB Motors to launch a series of three electric motorcycles, showcased at Milan Design Week 2026. The models, DAB 1α BRABUS, BRABUS URBAN E, and BRABUS URBAN E FIRST EDITION, feature a shared electric architecture and distinctive design elements, emphasizing color and material contrast while catering to urban mobility needs.
The collaboration between BRABUS and DAB Motors on the new electric motorcycle series is a notable example of a flexible design system that leverages a shared technical architecture for distinct visual expressions. This approach could inspire product designers in your field to consider how design systems allow for customization and personalization while maintaining a consistent underlying structure. By focusing on modularity and aesthetic differentiation, such systems can offer diverse product variations without compromising on core design principles.