The newly launched app SaySo in the UK, developed by Caliber, offers a creator-led video news platform that prioritizes curated content over infinite scrolling, aiming to address audience overwhelm and rebuild trust in news sources. With a focus on vetted creators and source transparency, SaySo features a daily digest of videos and an explore tab for deeper engagement, appealing primarily to users aged 25 to 40.
The SaySo app's approach of offering a "finishable" daily digest feed rather than an infinite scroll is an innovative way to combat information overload and potentially increase user engagement by emphasizing quality over quantity. This model, combined with their vetting process for creators to ensure factual accuracy and source transparency, could serve as a blueprint for media businesses looking to build trust with their audience and differentiate themselves in a crowded market. Consider exploring similar strategies to address audience overwhelm and enhance trust in media consumption.