Cotopaxi has expanded its ecommerce strategy by joining online marketplaces like Nordstrom and Bloomingdale's, in addition to Amazon, significantly boosting its sales through these channels without discounting its products. The company views these marketplaces as valuable, full-price sales avenues that enhance customer exposure and loyalty, facilitated by a partnership with Mirakl for smoother integration.
Cotopaxi's experience highlights the significant impact of integrating with multiple online marketplaces, with the brand witnessing a "tremendous contribution" to its ecommerce sales by maintaining full-price channels and leveraging existing customer loyalty. For professionals in ecommerce, this underscores the potential of strategically partnering with marketplaces like Nordstrom and Bloomingdale's, facilitated by platforms such as Mirakl, to expand reach and drive sales without resorting to discounting. The key is in selecting marketplaces that align with the brand's identity and ensuring seamless integration to capitalize on organic discovery.