practicalecommerce.com·May 15, 2026
Bryan Mahoney's company pivoted from offering a "headless" ecommerce platform to focusing solely on the data component, as that was the primary interest of merchants.
For a professional focused on ecommerce and D2C, the key insight is that there is a significant demand among merchants for robust data solutions over traditional "headless" ecommerce platforms. This suggests a strategic opportunity to focus on developing and offering strong data analytics capabilities to meet merchant needs in the ecommerce space.