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Celonis turns its platform on its head with Context Model and Ikigai Labs deal - pitching itself as enterprise AI's 'voice of reason'

diginomica.com·May 12, 2026

Celonis has launched the Celonis Context Model and plans to acquire AI decision intelligence vendor Ikigai Labs, with President Carsten Thoma emphasizing a strategic shift in the company's role as a trusted intermediary for enterprise AI solutions amid a complex vendor landscape.

The most valuable insight for you is that Celonis is positioning itself as the trusted intermediary layer for enterprise AI buyers by launching the Celonis Context Model and acquiring Ikigai Labs. This move is significant for those interested in agentic AI and multi-agent systems within enterprise software, as it suggests Celonis is enhancing its capabilities to provide more integrated and context-aware decision intelligence solutions, potentially impacting your strategies around digital transformation and workflow automation.

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