In 2025, the podcasting industry experienced significant growth, with 80% of U.S. adults having listened to or watched a podcast, driven by major platforms like YouTube and Apple investing in original content and technology. Video podcasting also saw an increase, with over half of listeners engaging with both audio and video formats.
The rapid growth of video podcasting, with 57% of Americans having both listened to and watched a podcast, presents a significant opportunity for content creators and influencers to expand their reach by integrating video elements into their podcast strategies. This dual-format approach can help creators tap into the increasing demand for audiovisual content and diversify their monetization avenues across platforms like YouTube and TikTok.