HubSpot's new AI Engine Optimization tool has been criticized for offering a subpar experience, providing limited actionable insights and no recommendations, which falls short compared to more effective AI solutions in the market. This reflects a broader trend among B2B companies that are releasing AI features that are not competitive enough, risking customer retention as users may turn to better alternatives.
To remain competitive in the rapidly evolving AI landscape, focus on developing AI solutions that are either best-in-class or very close in at least one specific use case, as 60% solutions are quickly becoming obsolete. This requires a shift from traditional development cycles to a more agile and iterative approach, ensuring your AI products provide actionable insights and real utility, rather than just meeting a superficial "we have AI" criterion.