The article emphasizes that gaming advertising should be integrated into ecommerce media plans, as it offers unique audience engagement and attention metrics that surpass traditional social media platforms. With a growing web gaming market and effective ad formats like rewarded video, brands are missing significant opportunities by not including this channel in their advertising strategies.
For ecommerce professionals, incorporating gaming into your media plans can be a strategic move as gaming platforms like web gaming offer high user engagement and receptivity to ads. With 1 in 4 gamers reducing social media time for more gaming, and platforms like Poki reaching 100 million monthly users, leveraging gaming advertising—especially using formats like rewarded videos—could capture shifting consumer attention and provide more efficient media investment opportunities before the channel becomes saturated.