Shared from twixb · digitalcommerce360.com

Amazon applies AI shopping tech to customer retailer agents with AWS

digitalcommerce360.com·Jun 3, 2026

Amazon is expanding its AI shopping technology, specifically the Agentic Shopping Assistant, to help other retailers, starting with Kate Spade New York. This tool allows retailers to create customized digital AI assistants for enhancing customer interactions and improving the shopping experience.

Amazon's new Agentic Shopping Assistant, available through AWS, provides retailers the opportunity to quickly deploy customized AI shopping agents. This tool allows for the creation of conversational AI assistants tailored to a retailer's unique catalog and customer base, potentially enhancing customer engagement and conversion rates. Consider integrating this AI technology to differentiate your ecommerce platform by offering personalized, efficient shopping experiences.

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