AI startup Quilty claims to predict a film's box office success by analyzing scripts, offering a scoring system based on narrative quality and commercial viability. However, early tests have raised skepticism about its accuracy, as it failed to predict the success of certain films, leading to questions about the reliability of AI in assessing creative works.
Quilty's approach of using multiple AI models like Gemini, DeepSeek, and Claude for script analysis highlights the potential of modular AI systems in providing diverse analytical insights without developing proprietary models. This flexibility allows Quilty to quickly integrate advancements in AI technology, suggesting a strategy for AI startups to remain agile and competitive by leveraging the best available tools rather than relying solely on in-house development.