skift.com·May 18, 2026
Accor's renewed partnership with PSG is integrated into a loyalty program that includes over 100 partners, emphasizing the importance of the underlying structure rather than just the deal itself.
For someone focused on travel tech and loyalty programs, the key insight is the importance of a robust partnership architecture within loyalty programs. Accor's model, backed by over 100 partners, highlights the potential for leveraging diverse collaborations to enhance customer engagement and value, signaling opportunities for innovation and expansion in loyalty ecosystems.