The blog post by Neil Patel explains keyword cannibalization, a situation where multiple pages on a website target the same keyword, causing them to compete and dilute each other's rankings. It provides strategies to identify and resolve this issue, such as using SEO tools, conducting site audits, and creating a keyword map to ensure each URL targets a distinct keyword intent.
To prevent keyword cannibalization, which dilutes your content's authority and confuses search engines, implement a keyword map for your site. This map should assign each URL a unique primary keyword and intent, ensuring that your pages do not compete against each other in search rankings. This strategy helps consolidate authority, optimize your SEO efforts, and improve conversion rates by clarifying page purposes and enhancing search engine signals.