practicalecommerce.com·Mar 20, 2026
Cherene Aubert, founder of Growth Capital, advocates for using bundles and buy-one-get-one offers for slow-moving products, while leveraging influencers for customer acquisition.
For a professional interested in ecommerce and D2C, consider using bundle offers and BOGO deals as strategic tools for moving slow-selling inventory, while leveraging influencers to drive customer acquisition without resorting to discounts, thus maintaining brand value and margin integrity.