Shared from twixb · dezeen.com

Kengo Kuma captures "sensory memory of architecture" in Jaipur Rugs collection

dezeen.com·Apr 26, 2026

Japanese architect Kengo Kuma has partnered with Jaipur Rugs to create the "Faces" collection, featuring 16 wool rugs inspired by the facades of his architectural works. The rugs aim to evoke the sensory experience of the buildings rather than serve as direct representations, showcasing subtle colors and textures that reflect the atmosphere of the original structures.

Kengo Kuma's collaboration with Jaipur Rugs highlights a strategic approach to design that prioritizes capturing the sensory memory and atmosphere of architectural spaces rather than their literal forms. This method could inspire product designers and architects to explore how tactile and sensory experiences can be translated into everyday objects, potentially enhancing user engagement through subtle, emotional connections rather than overt visual cues.

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