In a FinextraTV interview, Saskia Devolder from Visa Direct emphasized the importance for banks to adapt to shifting client expectations around transparency, real-time payments, and user experience to maintain their leadership in B2B cross-border payments, particularly as SMBs prioritize predictability and reliability despite higher costs. She also highlighted the growing need for hybrid integrations between banks and fintech firms in this evolving landscape.
The key takeaway for someone focused on fintech and DeFi is the emerging importance of hybrid integrations between banks and fintech firms to meet shifting client expectations in B2B cross-border payments. This presents an opportunity to explore partnerships or develop solutions that enhance transparency, real-time processing, and user experience, as SMBs prioritize predictability and reliability over cost.