Instagram has launched a new app called Instants, which allows users to create disappearing posts similar to Snapchat and BeReal, emphasizing spontaneity and minimal editing. Currently available in Spain and Italy, the app restricts uploads to photos and videos taken directly with the camera, with each post viewable only once by followers within a 24-hour period.
Instagram's launch of the Instants app, which focuses on ephemeral and spontaneous content similar to BeReal and Snapchat, highlights Meta's strategy to segment its platform innovations. For a content creator or influencer, this signals an opportunity to explore and engage with new formats of content that emphasize authenticity and immediacy, potentially attracting audiences seeking raw and unedited experiences.