Marketplace Briefing: Amazon sellers face cash crunch as fees, policy changes spur order delays, price hikes and supplier renegotiations
modernretail.co·Apr 9, 2026
Amazon merchants, like Chuck Gregorich, are facing cash flow challenges due to new fees and policy changes, including Amazon's plan to deduct ad costs directly from seller earnings, which could significantly impact their working capital.
Amazon's new policy to deduct advertising costs directly from seller earnings, starting April 15, presents a significant cash flow challenge for merchants who previously used credit lines to bridge payment gaps. For ecommerce professionals, it’s crucial to reassess cash flow strategies and consider alternative financing options to maintain liquidity and manage the impact on working capital effectively in light of these changes.