Shared from twixb · dezeen.com

Snøhetta creates cloud-like Milan installation for USM

dezeen.com·Apr 23, 2026

USM's installation "Renaissance of the Real," designed in collaboration with Snøhetta and artist Annabelle Schneider for Milan Design Week, features a "breathing" textile membrane supported by a classic Haller storage system, creating an immersive space that encourages visitors to reconnect with their physical surroundings amidst a digital-dominated world. The installation aims to evoke comfort and well-being through its unique blend of rigid structure and soft, organic forms.

The collaboration between Snøhetta and USM at Milan Design Week demonstrates an innovative use of modular design systems by combining USM's Haller storage system with a dynamic textile membrane to create an immersive, sensory installation. This highlights the potential for modular systems to support transformative and experiential design, suggesting actionable ways to integrate flexible structural elements into architectural and interior projects to enhance user experience and evoke emotional responses.

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