OpenAI has introduced a $100 ChatGPT Pro plan offering five times greater usage limits on its Codex application compared to the $20 Plus plan, aiming to attract developers and users from competitors like Anthropic, which has recently restricted usage of its Claude models. This strategic move comes amid intense competition and financial growth in the AI sector, as OpenAI seeks to regain market share by capitalizing on Anthropic's recent limitations and by hiring key figures like Peter Steinberger to strengthen its personal agent strategy.
OpenAI's introduction of the $100 ChatGPT Pro plan, offering five times greater usage limits on Codex compared to the Plus plan, is a strategic move to attract developers and users affected by Anthropic's recent restrictions on Claude subscriptions. This plan aims to capitalize on Anthropic's limitations by providing high-volume capacity and appealing to the professional developer market, especially those using agentic AI harnesses like OpenClaw.