OMA / AMO collaborates with Maison Margiela on a multi-city exhibition titled MaisonMargiela/Folders, featuring avant-garde designs translated into spatial experiences across Shanghai, Beijing, Chengdu, and Shenzhen until April 2026, using shipping containers and various urban settings to extend the brand's scenography into public spaces.
The most valuable insight for a professional like you is the innovative use of shipping containers by OMA to extend scenography from a fashion runway into urban exhibition spaces. This approach effectively merges product design, urban planning, and architecture, offering a compelling case study in adaptive reuse and modular construction within the public realm. This method not only enhances the brand's narrative but also invites engagement by transforming everyday urban infrastructure into dynamic, experiential environments.