kotaku.com·Mar 17, 2026
Take-Two Interactive CEO Strauss Zelnick dismissed the notion that AI could create a blockbuster game like Grand Theft Auto 6, calling it "laughable." He emphasized that while AI tools may assist in game development, true hits require human creativity and engagement, which cannot be replaced by technology.
Strauss Zelnick, CEO of Take-Two Interactive, emphasizes that while AI tools can assist in game development, they cannot replicate the human creativity essential for creating blockbuster games like GTA 6. This suggests that investments in AI should focus on enhancing creative collaboration rather than attempting to fully automate game creation.