liahaberman.substack.com·Jan 23, 2026
TikTok is under new ownership in the U.S., with plans to retrain its algorithm on U.S. user data, while other platforms like Instagram, Meta, and YouTube are implementing changes such as testing new features, rolling out ads, and focusing on content innovation.
To maximize engagement and monetization on YouTube, focus on creating high-quality, longer-form content with strong retention to leverage mid-roll ads, and maintain consistency by actively using Shorts to keep your channel visible. Emphasize strong thumbnails and titles to attract views, but prioritize content quality to ensure good watch time and retention, as these are crucial for performing well within the platform's algorithm.