SEOs should use log file data as it provides the most accurate record of how users and bots interact with a website, offering insights that other tools cannot, such as crawl behavior, bot verification, and orphan page discovery. Despite challenges in obtaining and analyzing log files, they are invaluable for understanding the technical health of a website and optimizing SEO strategies.
Leveraging log file data is crucial for understanding the true crawl behavior of search engine bots on your site, which can uncover issues with page discovery and crawl budget allocation that other tools might miss. By analyzing log files, you can identify crawl waste, verify bot authenticity, and detect technical issues in real-time, enabling more precise optimization of your SEO strategy. Prioritize gaining access to and effectively utilizing log file data to gain deeper insights into your site's technical health and search bot interactions.