During Milan Design Week 2026, the Convey event transforms a 1958 building into a vertical exhibition space, featuring distinct environments created by various design brands across four floors and a rooftop terrace. This immersive experience emphasizes movement and interaction, allowing visitors to explore the exhibition in a non-linear fashion, culminating in social gatherings at the rooftop.
The Milan Design Week 2026's Convey event presents a unique opportunity for immersive design exploration by transforming an entire building into a vertical exhibition. This innovative format allows for a more engaging visitor experience, as attendees can navigate through a series of distinct environments tailored by each participating brand, rather than following a single, fixed path. This approach not only enhances interaction with the exhibits but also encourages personalized exploration akin to studio visits, which could inspire similar experiential design strategies in your future projects.